Agenda

PRODUCT DEVELOPMENT

By:
Ghaith Albahr: CEO of INDICATORS
Anas Attar Sabbagh: Research officer in INDICATORS

Product Development Strategies:
Product development strategy refers to the methods and procedures used to present new products to the market or to modify existing products to create new businesses.

Product Development Stages:

1. Identifying opportunities (the emptiness that the product will fill)
2. The stage of creating new ideas
3. Idea’s assessment stage
4. Studying the new product in terms of cost and quality
5. Testing the developed product
6. The stage of introducing the developed product to the market
7. Post-marketing evaluation stage

The Importance of Product Development
Product development is one of the important marketing activities during the life cycle of the product and the activity of the establishment as a whole, as this process represents the stage of innovating, creating, and presenting all that is new, on the basis that the consumer expects the establishment to provide him with the best in terms of quality and efficacy at the convenient price and at the convenient time and place.
The following chart shows the percentage of the expenditures spent by (APPLE)
Co. on research and development in relation to the total revenues

yus-1

Product Development Data Sources
1. Customer needs analysis
2. Customer behavior analysis
3. Competitor analysis
4. Customer feedback analysis
5. Studying customer satisfaction
6. Testing customer experience
7. Compared to other experiences
8. Analyzing competitor products and alternative products

Product Development tools
1. Innovation
2. The new product must be eco-friendly
3. Manufacturability
4. Improving maintainability
5. Reducing complexity and increasing modularity
6. Increasing efficacy and durability
7. Reducing production costs

Product Development Risks
1. Takes a long time
2. The product development process is expensive
3. Strict legal requirements
4. Failure in estimating results

2021-10-28

UNEMPLOYMENT IN SAUDI ARABIA

By:
Ghaith Albahr: CEO of INDICATORS
Anas Attar Sabbagh: Research officer in INDICATORS

UNEMPLOYMENT IN SAUDI ARABIA
The unemployment percentage has reached its lowest in 2019 compared to the previous years, which indicates the economic recovery in Saudi Arabia due to the efforts of the government exerted in the programs of the Saudi Vision 2030

In 2020, there was a noticeable increase in the unemployment rate due to the spread of the COVID-19 pandemic

In the first half of 2021, we notice that there was a noticeable decrease in the unemployment rate among Saudis, as the unemployment rate reached its lowest since 2017, and the recent data shows a recovery from the repercussions of COVID-19 on the economic activity in the country and confirms the ability of the Saudi economy to accommodate thousands of job seekers

yus-1

In view of the above, we notice that the decrease of the unemployment rate was faster among females than among males at the beginning of this year, which shows the role of the Saudi government in supporting and empowering Saudi women.
And it also shows that the programs of Saudi Vision 2030 for employing Saudis which aim to reduce the unemployment rate to 7% by 2030 have started to yield results

Distribution of unemployment by age in the second quarter of 2021

yus-1

There is a noticeable increase in the unemployment rates among the youth between 25 and 29 years old, who supposedly have completed their educational attainment and received education and expertise required for employment, however, the unemployment rate among this age group has almost reached 18%, and it drops with the increase of age, which shows that the unemployment crisis is concentrated among the youth

Unemployment rate by the province in the second quarter of 2021

yus-1

Source: General Authority for Statistics – Kingdom of Saudi Arabia

2021-10-20

HOW SYRIAN ACTIVISTS CONSIDER THEIR COUNTRY’S FUTURE CONSTITUTION

Objectives:
The study aims to explore the views of Syrian activists, community leaders and jurists, other influential people within the Syrian society, and people who are interested in political affairs, on the most important constitutional principles that they believe should be stipulated in the new constitution, which is currently being drafted, with the aim of presenting a clear conception for members of the Constitutional Committee on the aspirations and desires of Syrians to be taken into account during committee meetings and discussions that take place within the framework of the constitution drafting process.

Research type: Political Research

Publish date: June 2021

Publisher: INDICATORS Center

2021-06-01

The influence of Turkish Language Level on the Integration of Syrians Refugees

Publish date: April 2021

Publisher: INDICATORS Center

2021-04-26

CONSTITUTIONAL PROCESS IN THE EYES OF SYRIANS

Objectives:
This study aims to identify the views of Syrians of all sects and components about the Constitutional Committee and its work and to identify the issues that are a priority for them regarding the path of a political solution in Syria, including working on drafting a new constitution for the country and revealing the extent of their confidence in the work of the Constitutional Committee and its ability to advance the political process and to identify their restrictions about its work and method of formation.

The study also aims to identify the Syrians’ position on the three delegations of the Constitutional Committee (the delegation of the Syrian government – the delegation of the opposition – the delegation of the civil society) and to identify the most prominent means they believe that it can increase their ability to communicate their desires and aspirations to the members of the Constitutional Committee to be taken into consideration when drafting constitutional texts. The study also aims to identify the views of Syrians about some constitutional issues, such as the Arab identity of the Syrian Republic, the relationship of the state with the religion, the relationship of state authorities to each other, and women’s issues.

Research type: Political Research

Publish date: April 2021

Publisher: INDICATORS Center

2021-04-01

Dell’s success story

From its beginnings Dell company worked as a leader in the “build-to-order” approach, providing individual computers that were made to the customer’s request, and according to the Neronet-academy website the beginning of the company was from the apartment of a college student named “Dell” and His first clients were on a low income so he started to collect computers By himself and sell it to his customers directly.

In 1985, Dell sold the first computer designed by his company from the Turbo PC, and participated in many exhibitions to show his strength in the competition, and one of the things that made his product unique is the design of a computer with good specifications and a competitive price for a wide range of customers, and that was the result of his constant proximity to His clients, which enabled him to know their needs. Over time, Dell outperformed many competitors, and in the 1990s it ranked fourth in the first 10 companies that won customer confidence, both Security and technical.
One of the most important elements of the company’s success was its constant focus on research and development and market research, so it owned an analysis department that oversaw pricing, web analytics, and supply chain analytics, and also hired researchers in customer service, It has built tools and system to study customer satisfaction and obtain feedback, as well as a prompt and accurate complaints response system, By exploiting the development of the Internet and the emergence of social media, it was able to study customer satisfaction more accurately and respond to all customer complaints, no matter how many, which increased consumer confidence in the company and its products In addition to its reversal of complaints and feedback analyzes on developing its products and improving its quality, this increased its success, market share and ability to compete, which reflected on increasing its profits significantly and making it maintain its name as one of the world’s largest companies in the computer industry.

2020-04-14

DIVORCED WOMEN

Objectives:
The study aims to research the situation of divorced women residing in Turkey and to determine the legal options available to them to register their marriage contracts or divorce cases at the official authorities in both Syria and Turkey, and to reveal the most important difficulties and challenges facing them on the various aspects such as social, financial and legal aspects

Research type: Divorced women

Publish date: April 2020

Publisher: INDICATORS Center

2020-04-01

Accountability to Affected Population AAP

Posted by admin Leave a comment
Guide type: Introductory guide

Publish date: August 2019

Language: Arabic

Worked on this guide:

Ghaith Albahr

Bassel Faraj

Ghais Hmedan

2019-09-03

THE INTEGRATION BETWEEN THE IDPS AND THE HC IN IDLEB CITY

The Integration between the IDPs and the HC in Idleb City

Research type: A field study

Publish date: April 2019

Publisher: INDICATORS Center

2019-08-01

PEOPLE WITH DISABILITIES’ NEEDS ASSESSMENT IN GAZIANTEP

People with Disabilities’ Needs Assessment in Gaziantep

Research objectives:
Studying the conditions of people with disabilities residing in Gaziantep in order to know their living conditions and their ability to integrate into society and the opportunities available to them in terms of work, education, capacity building, and their health needs, in addition to identifying the main difficulties they face and working to direct humanitarian support to meet their requirements.

2019-07-01

Field heroes 4 – observation

Posted by admin Leave a comment
A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the fourth and final guide of the Field Heroes series, which provides an explanation of the appropriate mechanisms and procedures for collecting data through observation, which is usually done through a field visit to the project site.

The observation is one of the most important tools of data collection because it helps us to obtain information about the expressed needs, which are more credible than the felt needs of the people, and it’s also the main tool in the methodology of Design Thinking developed by Ideo to help create innovative products.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-04

DIVORCED WOMEN

Objectives:
The study aims to research the situation of divorced women residing in Turkey and to determine the legal options available to them to register their marriage contracts or divorce cases at the official authorities in both Syria and Turkey, and to reveal the most important difficulties and challenges facing them on the various aspects such as social, financial and legal aspects

Research type: Divorced women

Publish date: April 2020

Publisher: INDICATORS Center

2020-04-01

Accountability to Affected Population AAP

Posted by admin Leave a comment
Guide type: Introductory guide

Publish date: August 2019

Language: Arabic

Worked on this guide:

Ghaith Albahr

Bassel Faraj

Ghais Hmedan

2019-09-03

THE INTEGRATION BETWEEN THE IDPS AND THE HC IN IDLEB CITY

The Integration between the IDPs and the HC in Idleb City

Research type: A field study

Publish date: April 2019

Publisher: INDICATORS Center

2019-08-01

PEOPLE WITH DISABILITIES’ NEEDS ASSESSMENT IN GAZIANTEP

People with Disabilities’ Needs Assessment in Gaziantep

Research objectives:
Studying the conditions of people with disabilities residing in Gaziantep in order to know their living conditions and their ability to integrate into society and the opportunities available to them in terms of work, education, capacity building, and their health needs, in addition to identifying the main difficulties they face and working to direct humanitarian support to meet their requirements.

2019-07-01

Field heroes 4 – observation

Posted by admin Leave a comment
A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the fourth and final guide of the Field Heroes series, which provides an explanation of the appropriate mechanisms and procedures for collecting data through observation, which is usually done through a field visit to the project site.

The observation is one of the most important tools of data collection because it helps us to obtain information about the expressed needs, which are more credible than the felt needs of the people, and it’s also the main tool in the methodology of Design Thinking developed by Ideo to help create innovative products.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-04

Field heroes 3 – focus group discussions

Posted by admin Leave a comment
Field Heroes .. Guides for data collectors

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the third guide from the Field Heroes series is focus group discussions FGDs, which aims to develop the skills of enumerators and researchers in this field.
focus group discussions FGDs considers one of the hardest tools in data collection in terms of facilitating the session and ensuring the orientation of the discussions in a way that helps to obtain the data intended for the session, in addition to the sensitive role of the documented session and the ability to discuss and record useful information.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-03

Field heroes 2 – Individual interviews

Posted by admin Leave a comment
Field Heroes .. Guides for data collectors

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

The second guide is the individual interviews, This guide includes six main themes:

The advantages of individual interviews, the disadvantages of individual interviews, the types of individual interviews, the preparation of individual interviews, conducting the individual interviews, the common mistakes that field researchers make when conducting interviews

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-02

Field heroes 1 – Ethics of data collection

Posted by admin Leave a comment
field-heroes-1-data-collection-ethics

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.
2. Individual and KI interviews.
3. Focus Group Discussion.
4. Field visit/Observation.

Report language: Arabic

2018-11-01

Syrians Online working

Online working doesn’t need the working to stay in the same place, which is make it suitable for Syrian situation, while Syrians can work wherever they move, they only need an internet connection and a computer to continue their work.
Another benefit comes from the income, which it will be in foreign currency, that means higher income comparing to the low prices of Syrian pound. This also brings money to the local market which increases its movement.

Brief of the assessment:
Objectives: This assessment is trying to increase the opportunities of Syrians online working, by screening the available competencies that suitable for such business, and discovering the projects that can be most effective and helpful for them to start working via internet, then share them with the NGOs that interested Syrian employment.

Main themes:

  1. Syrian competencies for online working.
  2. Description of the situation of current Syrian online workers.
  3. Barriers and challenges of online working, especially for Syrians.
  4. Expectations of growth for online working in Syria.
  5. Recommended projects to prepare Syrians for online working.

Scope:
The assessment will cover 3 governorates: Idleb, Daraa, and Aleppo.
Will be conducted in January/2018.

Target groups:
The questions concentrate on Syrian youth, females, and people with disability.

Data sources:

  1. Syrian individuals: to screen the competencies they have for online working, their awareness about it, and the equipment they have for such business.
  2. Syrian online workers: to provide full stories about some online workers, how they started their work, their monthly salaries, the challenges that face them, their needs to improve their business…
  3. Online working consultants: to have in depth information about online working, what they recommend for Syrian situation, what they recommend to deal with the challenges of Syrians online working, what kind of trainings Syrians need to be able to start working online…
  4. Secondary data: to review any research have been done about online working, what are the most demanded services, how online working platforms working, how to manage money transfers…

For who’s interested in this assessment and its results, please send to us on: click here

2018-01-01

PRODUCT DEVELOPMENT

By:
Ghaith Albahr: CEO of INDICATORS
Anas Attar Sabbagh: Research officer in INDICATORS

Product Development Strategies:
Product development strategy refers to the methods and procedures used to present new products to the market or to modify existing products to create new businesses.

Product Development Stages:

1. Identifying opportunities (the emptiness that the product will fill)
2. The stage of creating new ideas
3. Idea’s assessment stage
4. Studying the new product in terms of cost and quality
5. Testing the developed product
6. The stage of introducing the developed product to the market
7. Post-marketing evaluation stage

The Importance of Product Development
Product development is one of the important marketing activities during the life cycle of the product and the activity of the establishment as a whole, as this process represents the stage of innovating, creating, and presenting all that is new, on the basis that the consumer expects the establishment to provide him with the best in terms of quality and efficacy at the convenient price and at the convenient time and place.
The following chart shows the percentage of the expenditures spent by (APPLE)
Co. on research and development in relation to the total revenues

yus-1

Product Development Data Sources
1. Customer needs analysis
2. Customer behavior analysis
3. Competitor analysis
4. Customer feedback analysis
5. Studying customer satisfaction
6. Testing customer experience
7. Compared to other experiences
8. Analyzing competitor products and alternative products

Product Development tools
1. Innovation
2. The new product must be eco-friendly
3. Manufacturability
4. Improving maintainability
5. Reducing complexity and increasing modularity
6. Increasing efficacy and durability
7. Reducing production costs

Product Development Risks
1. Takes a long time
2. The product development process is expensive
3. Strict legal requirements
4. Failure in estimating results

2021-10-28

UNEMPLOYMENT IN SAUDI ARABIA

By:
Ghaith Albahr: CEO of INDICATORS
Anas Attar Sabbagh: Research officer in INDICATORS

UNEMPLOYMENT IN SAUDI ARABIA
The unemployment percentage has reached its lowest in 2019 compared to the previous years, which indicates the economic recovery in Saudi Arabia due to the efforts of the government exerted in the programs of the Saudi Vision 2030

In 2020, there was a noticeable increase in the unemployment rate due to the spread of the COVID-19 pandemic

In the first half of 2021, we notice that there was a noticeable decrease in the unemployment rate among Saudis, as the unemployment rate reached its lowest since 2017, and the recent data shows a recovery from the repercussions of COVID-19 on the economic activity in the country and confirms the ability of the Saudi economy to accommodate thousands of job seekers

yus-1

In view of the above, we notice that the decrease of the unemployment rate was faster among females than among males at the beginning of this year, which shows the role of the Saudi government in supporting and empowering Saudi women.
And it also shows that the programs of Saudi Vision 2030 for employing Saudis which aim to reduce the unemployment rate to 7% by 2030 have started to yield results

Distribution of unemployment by age in the second quarter of 2021

yus-1

There is a noticeable increase in the unemployment rates among the youth between 25 and 29 years old, who supposedly have completed their educational attainment and received education and expertise required for employment, however, the unemployment rate among this age group has almost reached 18%, and it drops with the increase of age, which shows that the unemployment crisis is concentrated among the youth

Unemployment rate by the province in the second quarter of 2021

yus-1

Source: General Authority for Statistics – Kingdom of Saudi Arabia

2021-10-20

Dell’s success story

From its beginnings Dell company worked as a leader in the “build-to-order” approach, providing individual computers that were made to the customer’s request, and according to the Neronet-academy website the beginning of the company was from the apartment of a college student named “Dell” and His first clients were on a low income so he started to collect computers By himself and sell it to his customers directly.

In 1985, Dell sold the first computer designed by his company from the Turbo PC, and participated in many exhibitions to show his strength in the competition, and one of the things that made his product unique is the design of a computer with good specifications and a competitive price for a wide range of customers, and that was the result of his constant proximity to His clients, which enabled him to know their needs. Over time, Dell outperformed many competitors, and in the 1990s it ranked fourth in the first 10 companies that won customer confidence, both Security and technical.
One of the most important elements of the company’s success was its constant focus on research and development and market research, so it owned an analysis department that oversaw pricing, web analytics, and supply chain analytics, and also hired researchers in customer service, It has built tools and system to study customer satisfaction and obtain feedback, as well as a prompt and accurate complaints response system, By exploiting the development of the Internet and the emergence of social media, it was able to study customer satisfaction more accurately and respond to all customer complaints, no matter how many, which increased consumer confidence in the company and its products In addition to its reversal of complaints and feedback analyzes on developing its products and improving its quality, this increased its success, market share and ability to compete, which reflected on increasing its profits significantly and making it maintain its name as one of the world’s largest companies in the computer industry.

2020-04-14

Field heroes 4 – observation

Posted by admin Leave a comment
A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the fourth and final guide of the Field Heroes series, which provides an explanation of the appropriate mechanisms and procedures for collecting data through observation, which is usually done through a field visit to the project site.

The observation is one of the most important tools of data collection because it helps us to obtain information about the expressed needs, which are more credible than the felt needs of the people, and it’s also the main tool in the methodology of Design Thinking developed by Ideo to help create innovative products.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-04

Field heroes 3 – focus group discussions

Posted by admin Leave a comment
Field Heroes .. Guides for data collectors

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the third guide from the Field Heroes series is focus group discussions FGDs, which aims to develop the skills of enumerators and researchers in this field.
focus group discussions FGDs considers one of the hardest tools in data collection in terms of facilitating the session and ensuring the orientation of the discussions in a way that helps to obtain the data intended for the session, in addition to the sensitive role of the documented session and the ability to discuss and record useful information.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-03

Field heroes 2 – Individual interviews

Posted by admin Leave a comment
Field Heroes .. Guides for data collectors

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

The second guide is the individual interviews, This guide includes six main themes:

The advantages of individual interviews, the disadvantages of individual interviews, the types of individual interviews, the preparation of individual interviews, conducting the individual interviews, the common mistakes that field researchers make when conducting interviews

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-02

Field heroes 1 – Ethics of data collection

Posted by admin Leave a comment
field-heroes-1-data-collection-ethics

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.
2. Individual and KI interviews.
3. Focus Group Discussion.
4. Field visit/Observation.

Report language: Arabic

2018-11-01

How PESTEL tool help you test the idea of your business?

By:

Ghaith Albahr: CEO of INDICATORS Company

Reem Barakat: Research Coordinator in INDICATORS

What are the external factors that affect the success or the failure of startups?
Business sector is a very complex, anything happens in the country affects it, directly or indirectly as well as the internal factors that affect companies such as the employees and the required logistics, and the external factors such as competitors, customers, and suppliers…etc, there are bigger and more dangerous factors, if not taken into account, these factors are generally centered around the surrounding regional environment such as the economic downturn, the changing climate of some countries, the political circumstances, society targeted by the company, and several other factors that must be taken into consideration.

When proposing a new project idea it cannot be adopted only because it is unique, for example according to Wikipedia KitKat company offered 300 different flavors of chocolate bars in Japan since 2000 to test and release new products in Japanese market, taking advantage of the low of fees on primary products, this helped in the company success and achieve more sales in Japan from 2012 to 2014, due to the fact that generally known about Japanese people love green tea, this made KitKat launch a chocolate bar with green tea flavor in 2004, even it changed the cover of this chocolate to green color, while it is in all other countries where offered in red cover, KitKat depended on the research of society norms and traditions, that why it went to this big change in Japan and which was one of the most important factors that helped the company make huge profit.

As well as the example of KitKat, many companies try to enter the market without taking into account these external and regional factors which caused its failure.

What are the external and regional factors that must be considered for your new business?
As we’ve see in KitKat example it is necessary to pay attention of many regional factors, in order to test these factors correctly without neglecting any of sensitive aspects it’s recommended to use PESTEL tool which is considered one of the idea validation tools, this tool helps to know the circumstances and the general factors that surrounding the company and their impact on it. PESTEL focuses on six main factors that neglecting them may cause the company failure or loss of money and time, for example, if we are seeking to establish a construction company that costs millions of dollars which will be in a country where the market in need of the services of such company, but in terms of political and economic conditions, it has been found that the continuous depreciation of the currency of the country has a high likelihood to cause the company failure, if several million dollars are invested in the company and the money transferred to the local currency and the value of currency decreased to the half over three years this means that if the company gain 100% profit actually it will just be reached to zero point comparing to the value of the capital in dollars.

In order to have integrated analysis of the regional factors affecting the company, PESTEL tool focuses on the following six factors:

  • POLITICAL: which means studying the country political stability in its relations with neighboring countries and other countries, and how that affects the company we want to establish, such as political boycotts that occur between countries that negatively affect import and export, and tax policy that the state provides for foreign companies or goods imported from certain countries, I.e. the economic war launched by America against China, in this period it’s not recommended for a US company to start a business that highly dependent on Chinese electronic parts because double the taxes will cause the business failure because of the high prices of their products, which leads to their inability to compete.

  • ECONOMIC: Which means knowing whether the country is in economic recession or growth, the stability of the local currency, what is the situation of country credit rating, the extent of confidence in the products it exports, and everything related to the economic aspects of the country with focusing especially on the factors that affect our company, in the example that we’ve mentioned before, we’ve seen how the decrease in the value of the currency cause the company to lose all of the profit despite the fact that all indicators related to the demand for the construction services were positive.

  • SOCIAL: all about social customs and traditions, the composition of the society, religions and intellectual currents…etc. Let’s say that the company works in Middle East in the field of food products, when trying to enter the Japanese market, it launched products similar to the ones it offers in the Middle East market and faced low sales and huge losses even though the same products were successful in the Middle East, so when returning to the reasons it found that the company was offering products of family sizes which is too big for the Japanese family, while in the Middle East the family consists of an average of six, while the Japanese family consists of a maximum of three.

  • TECHNOLOGICAL: It is all related to the technological infrastructure in the country that affects our business which its negligence could be the reason for its failure, especially if it depends in a large part of its work on that. I.e. before YouTube, several companies tried to launch sites of video watching but they failed because the Internet was at that time still on Dial-Up system which did not help to attract people to watch videos because it takes too long to be loaded, as for YouTube succeed because it was established with the beginning of the DSL internet, which was the most important factor for its success.

  • ENVIRONMENTAL: everything related to the environmental conditions in the country, regulations related to the environment and environmental licenses, which have a direct impact on the company in this aspect. I.e. it was noticed that many investors who moved from countries that did not require complex environmental licenses and established factories in other countries immediately started planning for work with maximum capacity and built financial plans on their expectations to start production directly they were shocked that these countries did not allow them to operate except for a limited capacity for factory waste and exhaust tests to obtain the environmental licenses and operate the factory with full capacity, some factories required at least six months to obtain the environmental licenses and that led to huge losses that started from contracts that were concluded with customers and were not fulfilled and employment of workers that should work with full capacity, in addition to mistakes in the financial calculations.

  • LEGAL: it means the regulations stipulated by the state related to employment regulations, consumer protection, ownership, health, education and the conditions that the state sets in general for the establishment of any company, neglecting the regulations will cause the company’s failure as if the company establishes the project without paying attention to the legal conditions related to employment and calculates the cost of the product and the pricing neglecting the costs related to employment, which leads to mistakes in pricing and the company’s loss.

How do I make the best use of PESTEL?
Mostly, PESTEL analysis implemented through workshops in which investors and people who participate in the establishment of the company, in addition to experts and specialists in several fields, the most important of which is the company’s field of work itself and specialists in economics and law, and the other fields that related to PESTEL analysis. The depth of the analysis, discussions and the number of workshops that needed depend on the business size and complexity.

To benefit more from PESTEL analysis, it is recommended to look at the risks that this analysis reveals as opportunities, as it can be turned into opportunities by building procedures or bringing about changes in the project idea so that it is able to deal with those risks or use them as a market entry. In other words, if it shows from the results of PESTEL analysis that there is a big risk that the company may face in an aspect it is not necessary to consider the business idea a failure or cancel it, but rather to think about how to develop the business idea in order to exceed this risk, make it as a competitive advantage and increase the opportunities of the success of our business.

2018-04-22

Investment Research

How to establish a successful business?

By:
Ghaith Albahr: CEO of INDICATORS
Reem Barakat: Research Coordinator in INDICATORS

What are the reasons for the failure of startups?
Have you ever wondered why most businesses fail in the first years of their establishment?

Do you know what are the most important reasons for the failure of these businesses? Did you know the relevance of that to market research? Do you know what is the investment research and

what it’s role in ensuring the success of startups?
According to Small Business Trends site only 56% of companies reach the fifth year since their establishment, the most important reason for the failure of companies is the lack of need for the services they provide or wrong in the way the service is offered Which represented 42% of the reasons of companies failure, as for the rest of reasons, they were related to wrong pricing, as the price of the product was not estimated compared to competing products and the added value that it provides, releasing the product in the market in a wrong way, the wrong design of the product because it was user un-friendly, and customers’ feedback has not been followed up and product development not followed so that it overrides its issues.

yus-1

The previous research and many other researches about the reasons of failure of startups and entrepreneurs also indicate that customers have not been studied by the company’s founders, and lack of information about competitors and competing products , in addition to absence of product development in a way that can gain customer satisfaction and achieve competitiveness in the market, they are the main reasons why companies are gradually fail until they reach the stage of collapse and closure.
An example of that was EXEC company, according to Startup Graveyard website EXEC provided cleaning services requested online but the company has suffered from many problems and closed by its founders after facing huge loss due to lack of experience in the field, In addition to the obstacles of getting customers because of the lack of design service that meet their needs, this resulted in the company diversifying its services, where quality has not been concentrated in one service and waste their efforts in several services and what made the problem bigger was the neglecting Follow up of customer satisfaction and feedback, so the company did not notice its mistakes in time.

What is the relationship between the investment research and the feasibility study?

Most companies carry out brief feasibility studies focusing only on financial and technical details, and don’t focus on product design, customer behavior analysis, and study the competitors in the market, this is because some countries do not grant licenses to the companies without conducting feasibility study and that what make it a formal procedure to fulfill the governmental conditions which makes companies fall into a lot of issues because the feasibility study is not correct and most of these issues result from leniency in things that could be more than important to the company’s success. One of the mistakes that companies make is underestimating the importance of investment research which can reduce the waste of the seed capital and guarantee the achievement of revenue that help the company survive and guarantee its market share. Moreover, the important role that investment research plays is increasing the accuracy of the feasibility study by providing information about the customer behavior and the competitor that affects in expecting the costs, revenue and financial analysis, in addition to marketing plan and activities, Thus it can be said that the establishment of a company without relying on studying the market is one of the biggest reasons for its failure.

What are the steps to implement the investment research?

An investment research can be defined as one of the methodologies of market researches, it is devoted to being a market research for the establishment of the company and considered as a provider of information that required to complete the feasibility study, to obtain an effective investment research, It should be implemented in four steps:

1-Idea Validation:

which comes in the first steps of the investment research in order to test the correctness of the idea of the business that we want to establish. The idea validation contains three sections which is the availability of internal capabilities for project success, this means the seed capital, the expertise that can increase the business’s chances of success, and the expertise required to complete business requirements and the possibility of finding them. this is followed by testing the market environment related to business field, the most important thing that related to that is the competition environment and suppliers, customers, and the ability to enter new competitors. In the end comes the evaluation of the economic environment in the country, such as labor regulations, economic stability, available technology, energy and everything related to environmental affairs affected by this type of work.

2-White Paper:

before starting the detailed market research, many questions must be answered that helps in define the company’s scope of work and market research, including: does the company have to sell in the local market or export other countries? Which countries it have opportunity in? or which local territories? Which customer segments are recommended to target? What are product attributes that make it competitive (in terms of quality, product shape and size…)? What are the products that are in high demand recently?. Usually the data of the white paper data are collected from secondary data (Previous researches, government and customs sources), it collects information about the last three years. It can be said that the goal of the white paper is to search for any gaps in the market and use them as a market entry from which the company can benefit in order to competition and acquisition of its market share.

3-Market Research:

its main goal is to provide all the information that necessary to build the feasibility study and to establish a company in the right way. One of the most important information that provides is product description and the best way to release it to suit the needs of the market and the customers, or if it is a service, it should be designed in a way that meets the customer’s need as well as studying the competitiveness in market and all the details of competing products or services and alternative products, in addition to information regarding the appropriate marketing ways and sales channels, furthermore all information related to the legal conditions for establishing the company, and all the costs required for financial analysis in the feasibility study. The information provided by the market research should be as detailed as possible because any neglect of important details may be reflected for example on a product’s failure to compete, or on costs that were not taken into account. The market research is usually based on primary data that are collected directly through interviews with potential customers and consulting experts…

4-Feasibility Study:

The feasibility study covers four main topics: legal study, technical study, marketing study and financial study.

What should I keep in mind when implement an investment research?

It is necessary to pay attention to the fact that the investment research is a cumulative process, so it doesn’t take place once and ends, as we have noted in the steps of the investment research as a sequential process that helps build accumulated knowledge on how to ensure the success of our business, in addition to this, the importance of having flexibility in work during the establishment stage, including that the results of the investment research are not considered conclusive, are rather tested and modified according to the results that we obtain during the testing process. In other words, to ensure the success of the business and the investment research, it is advised to continue during the first years of the life of the company, especially in the first two years, that the products and services of the company be released in the market within limited segments of the customers and read the reactions and feedback, in addition to searching for issues that customers suffer from and turning them into opportunities by developing products to solve these issues, and trying to discover customers problems with competitors to try to take advantage of them to increase the market share of the company . All these details mean that we should not limit the investment research to the stage before the company launching, but rather we must continue to read the market and develop the business model.

Sources:

INDICATORS Company
Startup Graveyard
Small business trends

2018-04-04

Syrians Online working

Online working doesn’t need the working to stay in the same place, which is make it suitable for Syrian situation, while Syrians can work wherever they move, they only need an internet connection and a computer to continue their work.
Another benefit comes from the income, which it will be in foreign currency, that means higher income comparing to the low prices of Syrian pound. This also brings money to the local market which increases its movement.

Brief of the assessment:
Objectives: This assessment is trying to increase the opportunities of Syrians online working, by screening the available competencies that suitable for such business, and discovering the projects that can be most effective and helpful for them to start working via internet, then share them with the NGOs that interested Syrian employment.

Main themes:

  1. Syrian competencies for online working.
  2. Description of the situation of current Syrian online workers.
  3. Barriers and challenges of online working, especially for Syrians.
  4. Expectations of growth for online working in Syria.
  5. Recommended projects to prepare Syrians for online working.

Scope:
The assessment will cover 3 governorates: Idleb, Daraa, and Aleppo.
Will be conducted in January/2018.

Target groups:
The questions concentrate on Syrian youth, females, and people with disability.

Data sources:

  1. Syrian individuals: to screen the competencies they have for online working, their awareness about it, and the equipment they have for such business.
  2. Syrian online workers: to provide full stories about some online workers, how they started their work, their monthly salaries, the challenges that face them, their needs to improve their business…
  3. Online working consultants: to have in depth information about online working, what they recommend for Syrian situation, what they recommend to deal with the challenges of Syrians online working, what kind of trainings Syrians need to be able to start working online…
  4. Secondary data: to review any research have been done about online working, what are the most demanded services, how online working platforms working, how to manage money transfers…

For who’s interested in this assessment and its results, please send to us on: click here

2018-01-01

HOW SYRIAN ACTIVISTS CONSIDER THEIR COUNTRY’S FUTURE CONSTITUTION

Objectives:
The study aims to explore the views of Syrian activists, community leaders and jurists, other influential people within the Syrian society, and people who are interested in political affairs, on the most important constitutional principles that they believe should be stipulated in the new constitution, which is currently being drafted, with the aim of presenting a clear conception for members of the Constitutional Committee on the aspirations and desires of Syrians to be taken into account during committee meetings and discussions that take place within the framework of the constitution drafting process.

Research type: Political Research

Publish date: June 2021

Publisher: INDICATORS Center

2021-06-01

The influence of Turkish Language Level on the Integration of Syrians Refugees

Publish date: April 2021

Publisher: INDICATORS Center

2021-04-26

CONSTITUTIONAL PROCESS IN THE EYES OF SYRIANS

Objectives:
This study aims to identify the views of Syrians of all sects and components about the Constitutional Committee and its work and to identify the issues that are a priority for them regarding the path of a political solution in Syria, including working on drafting a new constitution for the country and revealing the extent of their confidence in the work of the Constitutional Committee and its ability to advance the political process and to identify their restrictions about its work and method of formation.

The study also aims to identify the Syrians’ position on the three delegations of the Constitutional Committee (the delegation of the Syrian government – the delegation of the opposition – the delegation of the civil society) and to identify the most prominent means they believe that it can increase their ability to communicate their desires and aspirations to the members of the Constitutional Committee to be taken into consideration when drafting constitutional texts. The study also aims to identify the views of Syrians about some constitutional issues, such as the Arab identity of the Syrian Republic, the relationship of the state with the religion, the relationship of state authorities to each other, and women’s issues.

Research type: Political Research

Publish date: April 2021

Publisher: INDICATORS Center

2021-04-01

Field heroes 4 – observation

Posted by admin Leave a comment
A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the fourth and final guide of the Field Heroes series, which provides an explanation of the appropriate mechanisms and procedures for collecting data through observation, which is usually done through a field visit to the project site.

The observation is one of the most important tools of data collection because it helps us to obtain information about the expressed needs, which are more credible than the felt needs of the people, and it’s also the main tool in the methodology of Design Thinking developed by Ideo to help create innovative products.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-04

Field heroes 3 – focus group discussions

Posted by admin Leave a comment
Field Heroes .. Guides for data collectors

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the third guide from the Field Heroes series is focus group discussions FGDs, which aims to develop the skills of enumerators and researchers in this field.
focus group discussions FGDs considers one of the hardest tools in data collection in terms of facilitating the session and ensuring the orientation of the discussions in a way that helps to obtain the data intended for the session, in addition to the sensitive role of the documented session and the ability to discuss and record useful information.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-03

Field heroes 2 – Individual interviews

Posted by admin Leave a comment
Field Heroes .. Guides for data collectors

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

The second guide is the individual interviews, This guide includes six main themes:

The advantages of individual interviews, the disadvantages of individual interviews, the types of individual interviews, the preparation of individual interviews, conducting the individual interviews, the common mistakes that field researchers make when conducting interviews

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

Report language: Arabic

2018-11-02

Field heroes 1 – Ethics of data collection

Posted by admin Leave a comment
field-heroes-1-data-collection-ethics

A series of guides for the data collectors to increase their skills in data collection for various research sectors.

Titles of the guides:

1. Data Collection ethics.
2. Individual and KI interviews.
3. Focus Group Discussion.
4. Field visit/Observation.

Report language: Arabic

2018-11-01

SYRIANS EMPLOYMENT VIA INTERNET

Syrians Employment via Internet

Online work has become a popular choice recently, according to the studies conducted by the Freelancers Union that there are more than 55 million Americans or 35% of the American workforce working via the Internet as (Freelancers) and this number is increasing, this market has achieved a profit of about one trillion dollars a year.
Working online is a good opportunity for the Syrians to suit the nature of the spatial instability they live in. Where a person will need only an internet connection and can continue to work, in addition, to benefit from exchange teams, which earns a good income compared to the expenses of life in Syria.
Indictors Center presents the final report of its study on the employment of Syrians via the Internet, which explains the reality of this market inside Syria.

2018-04-01

Syrians Online working

Online working doesn’t need the working to stay in the same place, which is make it suitable for Syrian situation, while Syrians can work wherever they move, they only need an internet connection and a computer to continue their work.
Another benefit comes from the income, which it will be in foreign currency, that means higher income comparing to the low prices of Syrian pound. This also brings money to the local market which increases its movement.

Brief of the assessment:
Objectives: This assessment is trying to increase the opportunities of Syrians online working, by screening the available competencies that suitable for such business, and discovering the projects that can be most effective and helpful for them to start working via internet, then share them with the NGOs that interested Syrian employment.

Main themes:

  1. Syrian competencies for online working.
  2. Description of the situation of current Syrian online workers.
  3. Barriers and challenges of online working, especially for Syrians.
  4. Expectations of growth for online working in Syria.
  5. Recommended projects to prepare Syrians for online working.

Scope:
The assessment will cover 3 governorates: Idleb, Daraa, and Aleppo.
Will be conducted in January/2018.

Target groups:
The questions concentrate on Syrian youth, females, and people with disability.

Data sources:

  1. Syrian individuals: to screen the competencies they have for online working, their awareness about it, and the equipment they have for such business.
  2. Syrian online workers: to provide full stories about some online workers, how they started their work, their monthly salaries, the challenges that face them, their needs to improve their business…
  3. Online working consultants: to have in depth information about online working, what they recommend for Syrian situation, what they recommend to deal with the challenges of Syrians online working, what kind of trainings Syrians need to be able to start working online…
  4. Secondary data: to review any research have been done about online working, what are the most demanded services, how online working platforms working, how to manage money transfers…

For who’s interested in this assessment and its results, please send to us on: click here

2018-01-01