Field heroes 4

A series of guides for the data collectors to increase their skills in data collection for variety research sectors.

Titles of the guides:

1. Data Collection ethics.

2. Individual and KI interviews.

3. Focus Group Discussion.

4. Field visit/Observation.

the fourth and final guide of the Field Heroes’ series, which provides an explanation of the appropriate mechanisms and procedures for collecting data through the observation, which is usually done through a field visit to the project site.

The observation is one of the most important tools of data collection because it helps us to obtain information about the expressed needs, which are more credible than the felt needs of the people, and it’s also the main tool in the methodology of Design Thinking developed by Ideo to help create innovative products.

Worked on this guide:

Ghath Humaidan: manager of data collection teams

Khaled Brram: data analysis officer

Emad Al-Sari: market analysis specialist

Anas Jamous: field coordinator for data collection

Azzam Al-hadi: data quality officer

supervision Ghaith Al Bahr consultant in statistical Studies

Design: Omar Ghafrah- Faysal Al-Mashhadani

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